Snow In Eastern US May Dampen ‘Super Saturday’

Posted by Steven Russolillo on December 18, 2009
Economy, Markets, Retail Sales
Good luck trudging to the mall in this weather.

Good luck trudging to the mall in this weather.

Newswires’ Veronica Dagher reports:

Stormy weather may throw a wrench in the plans of some retailers and holiday shoppers on what’s typically the biggest shopping day of the year.

Planalytics says predictions of a “Super Saturday Snowstorm” will be a net negative for most businesses with presence in the eastern US. “Expect some business to shift to Sunday, but not all will be made up,” firm writes, adding that some demand will shift online but the peak period has passed.

Stores like Bon Ton (BONT) which has about 76% of its store base receiving snowfall on Super Saturday and DSW Shoes (DSW), with 44% of its store base getting snowfall, may be at risk, Planalytics says.

BONT down 3.1% to $10.01; DSW off 0.7% at $25.41; Macy’s (M) up a fraction.

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